There seems to be a common misconception among many that email marketing is dead and that there’s no need to be using it. It could be because the world is evolving at a rapid pace and we our demands are ever-changing; it could also be because technology is changing and advancing, improving and becoming better day by day.
Nevertheless, email marketing is in fact, very much alive and thriving!
That’s not the only thing; the number of email users is set to hit 4.1 billion active users by 2021. Also, email marketing has an ROI rate of a staggering 3,800%!
Let’s see how it is still relevant in today’s world.
Most People Still Check Their Email Regularly
Despite the meteoric rise of social media in the recent years, email is still holding up its own. Many people check their emails daily and use it regularly as a way of communicating with others. Surveys have shown that 91% of Americans check their mail once a day, while a large majority checks their email multiple times throughout the day.
Some deem other social media networks to be too informal for some purposes. This is why email serves as a good platform for direct business dealing, providing brand information, and with lesser clutter than social media.
Customers Appreciate Emails
As long as something holds value to the customers, it is of relevance. According to a marketing report, 95% of customers who opted for marketing emails find the information provided useful for purchase decisions. If your consumers are receiving your emails, they are willing to find out about your brand’s message and are more likely to engage with you. If they don’t want any interactions, they’ll simply unsubscribe.
Emails Make It More Possible to Stand Out
Amidst funny videos and casual content that is characteristic of social media; your brand’s message may never reach its target audience. Email marketing is a more direct channel of interacting with consumers on a one-to-one basis. You can maintain a channel of correspondence that is likely to have a greater response rate than other forms of marketing. People are more likely to respond when they’re addressed directly.
You Can Engage Existing Customers
While you need new customers to keep your business on a steady growth rate; existing customers can help increase your overall ROI by reducing costs and improving sales. You can engage existing customers and maintain loyalty by offering them coupons, exclusive items, and relevant information.
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