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Ways to Improve Your Email Click-Through Rate

Is your email marketing click-through rate (CTR) not as high as you’d like it to be? Don’t worry, keeping customer engagement rates high enough is a common struggle for many digital marketers.

Still, it is a cause of concern; less CTR means fewer leads, which means lesser sales. This can have a direct impact upon your income. That’s why it is crucial to have emails that subscribers will want to click open to see.

How can you do that, you may ask? An effective email marketing campaign with a good CTR relies on the following important things to generate more leads and boost sales.

Have a Stellar CTA

It is ultimately the CTA that will prompt the recipient of your email to follow through and check out your website. It is where the actual click happens. Your subscribers should have a clear direction of what they’re supposed to do. If you want them to click through, and convert, while going through your email, you need to have an effective call-to-action.

Segment Your Recipient List

Segmenting your email list will not only improve your click-through rate, it will actually work towards improving your overall email marketing results. Segmented lists work because they let you send targeted emails to audiences that are actually interested in reading what they’re receiving. If you’re sending a generic email to everyone, you run the risk of engaging no one. When it comes to improving your CTR, a one-size-fits-all approach is not what you’re looking for. Tailor your content according to your demographic.

 

Personalizing Emails

Whenever possible, it is better to personalize emails in order to make them more relevant for individual subscribers. Stats show how personalization helps improve CTR by 14% and can improve conversion rate by 10%. Personalizing your emails can be as simple mentioning the recipient’s name in the subject line or using other information such as purchase history, job title, etc.

Steer Clear of Spam Triggers

If your email isn’t even ending up in your recipient’s inbox, then you will obviously have a low CTR. Make sure you follow the rules and avoid triggers so that your mail doesn’t end up in spam. You should include:

  •  A personalized message for the subscriber
  •  Your business’s physical address
  •  An option that can let your subscribers unsubscribe anytime they want

You should avoid:

  •  Too many irrelevant images
  •  Unnecessarily capitalized words
  •  Needless hyperlinks
  •  Sales-y or spam-y words

A successful email marketing strategy includes a lot of elements. Make sure you’re using safe and anonymous email services for your campaign. USpoliticalemail.com offers a variety of packages for identity protection emails and encrypted domains.

Building a Persuasive Narrative for a Successful Political Campaign

Political campaigns are all about the story you weave around the candidate for office. You can have the best stance on policy, the most solid record of political votes in the House or Senate, and still lose—and badly—if there’s nothing about the client that people connect with.

It’s the sad reality that in the age of media frenzy, hype, and monetization driven coverage, good old dependable just doesn’t cut it anymore. Political campaigns need to possess an x-factor as well; something that really charges the base and mobilizes them to vote for you on the day of the election.

Here’s what goes into building a persuasive narrative for a successful political campaign.

Opposition Research Directed Inwards

It’s important to find out all the dirt people may have on the person running for office before they actually announce their bid. This is important for the narrative of a campaign because the character of the candidate needs to be unassailable. The best campaigns are centered on the classic good versus evil trope. Compared to other side, you need to make it seem like there really is no other choice apart from voting for you.

Another important part of your narrative is surrounding yourself with good people as well. This further cements your place as someone who’s running to do good, not just for personal gain.

The halo effect that endorsements create is a really powerful tool in building a political narrative for your campaign. You are known by the company you keep, as the popular adage goes. Nowhere is this more important than when you’re running for office.

Charisma, Charisma, Charisma!

We can’t say it enough times! It’s so important that the person at the forefront of the political campaign really charges people up every time they talk. Think of Obama vs. McCain, who do you remember more? Whose speeches stuck with you? Many have touted Obama’s charisma as one of the biggest reasons he won.

The same goes for Trump vs. Hillary. While Hillary was by far the more experienced choice, Trump hit a nerve that really got people energized to come out and vote for him. Most of the public can see through empty promises politician’s make, and really value conviction in a person.

The point that we’re trying to make is that the candidate needs to have a back-story that they can leverage. The campaign will hinge upon their life experiences, what brought them to this point, and why they fight for the policy they fight for.

Every speech your candidate makes is one thread in that narrative, and the more honest they are, the more consistent they have shown themselves to be, the more people will trust them.

Hit Refresh!

The other reason Obama won the election is that he leveraged technology in a way that no one had done previously.

From email marketing to social media, he had a firm grip on it all. This showed people that he would be a president for the times that we live in now.

Part of the narrative of your campaign is always how you executed what you did. Updating your strategy to cater to social media tells the younger generation that you understand the things they care about. It also humanizes candidates when people see that they’re just like everyone else. Just make sure you don’t end up looking stupid while trying to look relevant!

It may help to let a political email service provider provide you with personalized email domains for your campaign. Augmenting this with tailored content based on political email lists will really sure that you’re up to date.

USPoliticalEmail.com is one of the finest providers of safe and private political email addresses in the country. Whether you’re a politician looking for a custom domain, or just someone who wants privacy online, we’ve got a package for you.

Protect Yourself From Email Harassment: How You Can Guard Your Political Opinion And Online Presence

Today’s world is dictated by cyberspace and governed by virtual reality. The online arena is no longer subservient to real life issues but instead dominates the mindshare of the world. In a first-world country like America, which has one of the largest online presences in the world, there’s also a great risk involved: that of having your security compromised and your peace of mind threatened.

Are You Safe Online?

About 64% Americans have faced some sort of data breach online. Cyber threats are no longer a concern for just the notable, as everyone is at risk of having their privacy violated. It was only a week ago that 50 million Facebook users had their information put at risk due to a massive, worldwide attack. These 50 million people weren’t politicians or bigshots with intelligence data saved in their accounts: these were people like you, people who use online platforms for the purpose of communication and socialization, people whose privacy and personal information is just as important as any important person’s. Data breaches are occurring at an insane rate, on grounds of which practicing virtual vigilance becomes the need of the hour.

Can a Date Breach Harm You?

It might appear inconsequential and insignificant to you that your online information is vulnerable, after all, what’s the most a hacker can do? Have full access to your personal opinions? Know exactly where your political affiliations lie? That, and much more—and it can hurt you. In this post-truth age, your opinions can hurt people’s sentiments and “trigger” them to affect extreme reactions. Ignoring your online vulnerability can prove pernicious and even pestiferous. No one but you has the right to know where your loyalties lie, information which in the worst case scenarios can be used to inflict injury. Your self is only safe as long as your information remains in secret.

Can Your Emails Be Compromised?

If Hillary Clinton’s emails can be compromised, yours can be too—that is, unless you take preventive action.  Your emails contain your most sensitive information: all your social media accounts are linked to them, your job and banks and all your personal information is embedded in them. Creating a safe email address for purposes general or specific is the smartest option in today’s world.

Always Have a Strong Password

Asdfg123@

password

123456789

All of the above are examples of some of the weakest—and some of the most common— passwords in the country. These passwords aren’t even weak: they’re useless. Always make your passwords a complex blend of alphabets, numerals, and symbols. Fluctuate between upper and the lower cases. Just don’t make them so difficult that you’ll forget them yourselves!

Be Always Vigilant

Phishing, spamming, scamming—all are frequently occurring phenomena in the online world. Make sure that you double check everything that ends up in your emails and DON’T click on anything if there’s any doubt regarding its credibility.

Constantly Update Your Privacy Settings

Annually if not biannually, review your privacy settings and ensure that everything is in working order. Never ignore unusual or suspicious activity.

Get a Fool-Proof, Super-Secure Email

Your best bet is signing up for an email service provider whose principal priority is people’s privacy. Our email services are specifically designed to protect your confidential information and identity while at the same time maximizing your outreach. If you have any questions, check out our webpage.

The Role Of Email Marketing In The Social Media Era

There seems to be a common misconception among many that email marketing is dead and that there’s no need to be using it. It could be because the world is evolving at a rapid pace and we our demands are ever-changing; it could also be because technology is changing and advancing, improving and becoming better day by day.

Nevertheless, email marketing is in fact, very much alive and thriving!

From helping Barack Obama raise $500 million in donations to helping Bernie Sanders set a fundraising record, email marketing is also a powerful tool for political campaigning.

That’s not the only thing; the number of email users is set to hit 4.1 billion active users by 2021. Also, email marketing has an ROI rate of a staggering 3,800%!

Let’s see how it is still relevant in today’s world.

Most People Still Check Their Email Regularly

Despite the meteoric rise of social media in the recent years, email is still holding up its own. Many people check their emails daily and use it regularly as a way of communicating with others. Surveys have shown that 91% of Americans check their mail once a day, while a large majority checks their email multiple times throughout the day.

Some deem other social media networks to be too informal for some purposes. This is why email serves as a good platform for direct business dealing, providing brand information, and with lesser clutter than social media.

Customers Appreciate Emails

As long as something holds value to the customers, it is of relevance. According to a marketing report, 95% of customers who opted for marketing emails find the information provided useful for purchase decisions. If your consumers are receiving your emails, they are willing to find out about your brand’s message and are more likely to engage with you. If they don’t want any interactions, they’ll simply unsubscribe.

Emails Make It More Possible to Stand Out

Amidst funny videos and casual content that is characteristic of social media; your brand’s message may never reach its target audience. Email marketing is a more direct channel of interacting with consumers on a one-to-one basis. You can maintain a channel of correspondence that is likely to have a greater response rate than other forms of marketing. People are more likely to respond when they’re addressed directly.

You Can Engage Existing Customers

While you need new customers to keep your business on a steady growth rate; existing customers can help increase your overall ROI by reducing costs and improving sales. You can engage existing customers and maintain loyalty by offering them coupons, exclusive items, and relevant information.

USPoliticalEmail.com is one of the top providers of private and safe political email addresses in the U.S. If you’re in search of online anonymity, we can help you out.

10 Qualities To Look For When Choosing Your Political Email Service

We live in a time where things are more partisan than they have ever been. Saying that you support the ‘wrong’ candidate at the wrong gathering can get you ostracized from that group of people. It can also leave you in a constant cycle of accountability. This is where private political email domains come in.

A political email service provider can make it easy for you to express your views, while simultaneously keeping them as private or public as you want them to be.  It can also help you achieve clout with your friends, because of how professional having one looks. Whatever your reasons may be, here’s what you should look for in a political email service.

1. Privacy and Safety

This is by far the most important thing to keep in mind when looking for a service. Insist on the fact that all data needs to be stored in strongly encrypted hardware, and that the site uses https instead of mere http. Also, make sure that the service is a known quantity, and that many people use it.

2. Versatility

The best services will provide you with a wide coverage of political affiliations in terms of the email domains they provide. This is important because you want your email address to properly represent your political views at the time.

3. Affordability

Political emails domains are immensely useful to have, but it’s also important to find one that doesn’t break the bank. Look around till you find a service that has all the features you need and is also priced reasonably.

4. Storage

Most political email services give you a paltry amount of storage that will quickly run out if you’re circulating a lot of high-quality political material. The best ones have multiple storage options, which give you the versatility to choose one that fits you.

5. Spam Filtering

We take spam filtering for granted on our normal email services. But it’s important that your political email also have powerful spam filtering so that you’re not inundated with useless emails. It’s important to have a focused inbox that keeps you grounded in the things that actually matter to you.

6. A Solid Privacy Policy

Make sure you take the time out to read the privacy policy of the service you’re signing up for. You should know if the company willingly shares any data with outside sources, and whether you’re alright with that.

7. Other Tools

Find out what other tools the service provides apart from just the basics. A good desktop application is always a plus, so are video and voice chat features. One of the more under-looked features is interoperability; basically, how your political email talks to other services.

8. Political E-Marketing

Find out if your service is well suited to help you execute a political campaign. There’s a lot of factors that go into this; whether it’s contact management tools, or linking to email lists, good political email marketing tools can be the difference between whether you win a campaign or not.

9. Support

Good customer support is non-negotiable. The custom nature of political email software means that you will need assistance on occasion. Listen to what people are saying about customer service because the worst reviews are usually reserved for this part of an organization.

10. Mobile Access

Mobile access is at the center of everything today. The service you choose should have some solution for accessing and managing your email on mobile. This can be through standard protocols or a proprietary app.

USPoliticalEmail.com is one of the most powerful web tools for anonymous online email domains. Contact us to get your personalized political domain today!

Top Tips To Keep Your Political Emails Out Of The Junk Folder

“Congratulations, you’ve been selected for our lucky draw!”

“[Insert name here] YOU’VE JUST WON 1 MILLION DOLLARS! Click Here to Avail Your Prize”

“[Insert Name Here], Did You Know Your Horoscope Says THIS About You?”

We’ve all received such emails in our lives at least once. And as much as we’d like to click on them to read what they have to say, we all know they probably lead to some kind of scam.

Luckily, such emails are automatically sent to our junk mail/spam folder. They are then deleted after a certain period of time. Not having to deal with them helps us focus on the emails we are actually invested in.

When it comes to political campaigns, that’s the last folder you want your emails to end up in! 

You’ve Got Mail: Keeping Your Emails Out of the Spam Folder

One of the biggest mistakes Donald Trump made in his campaign—which cost him millions of dollars—was not having a better understanding of email deliverability.

But that can be easily avoided with preventive measures. Here’s what you can do:

Create Your OWN Email List

What you tell your readers in your email is no doubt incredibly important. But if you’re saying it to the wrong audience, it won’t take you anywhere.

You can’t send a 13 year old child an email asking them to vote for you. The things you need to avoid doing include:

  •  Purchasing an email list from a third-party
  •  Sharing contacts with your partner
  •  Using a robot to collect emails (This is known as email harvesting)

You need to utilize your own contacts instead of randomly sending emails to random people. The best way to achieve this by creating a strong presence online via social networking.

Use A Subdomain

One of the mistakes Trump made during his political campaign was that he sent emails directly via donaldtrump.com.

Since most people he sent emails to did not recognize the domain, their email provider automatically sent them to the junk folder. This resulted in millions of dollars worth of loss.

You can register yourself for a domain with an email provider. Not only will this help you reach out to your target audience, but it will also allow you to send the emails anonymously.

USpoliticalemail.com is one of the best political email services out there, and can provide you with safe and anonymous email services. Take your political campaign to new heights with our political email lists.  

Feel free to contact us today to learn more about how we can help you!