After seeing Donald Trump’s campaign for presidency mostly through Twitter and Barack Obama running fundraising campaigns and raising $690 million through social media, the power of online platforms cannot be underestimated.
Political parties have increasingly been using email campaigning to promote their political agendas and maximize the outreach of their manifestos to the voter bank. This is an excellent way to aim exactly where the eyes are 24/7: phone screens. Not to mention, also the most cost-effective way of campaigning.
Even though email campaigning does give politicians and election candidates a vantage point to call the shots from, but not all shots called are a hit. In order to utilize this opportunity to the fullest there is a lot to learn for amateur candidates hoping to run for office in the future.
Like every game, this also requires skill, experience and expertise to optimize email opening rate and actually succeed in delivering the needful. Success, however, is pivoted to the use of language, tone of voice and some technical tactics.
Here are a few email practices that can prove helpful to political candidates.
Personalize The Email
Email campaigning for political reasons cannot be done from your personal Gmail account. An ID and an email sending service must be made in your name if you are running for office. When creating your own email service and email address it is very important to make sure the recipients know who is addressing them.
It reflects negatively on the candidate if an appeal from them is sent from the support staff or technical team.
How do the voters know this?
If your email address says info@ or support@ the reader will immediately know it is a mass-mail. They would never give the email a second glance. It is important to have your personal name as part of the email address that the recipient sees in their mailbox.
Address By The Name
If your email campaign intends to imitate a private correspondence it should be from a person—not a team or a computer-generated response, and be addressed to a person and not a generic Madam or Sir.
When creating your mailing list, make sure your data includes the recipient’s full name so that emails can communicate with them directly.
Adding a deeper personal touch can demand some extra effort. If you are looking to target a specific area or multiple regions, a simple reference to theirs can localize the email even more. This only serves to build a relation of trust and intimacy.
Once you succeed in delivering an email that addresses the person directly, it is natural to expect a response. The worst way to kill your own campaign is to initiate communication with a phrase that says “Do NOT reply to this email.”
There is not a worse way to insult and degrade the recipient for trying to open your email and give you a chance. Always keep the address you are sending emails from as the one which receives replies. This is to ensure continuity of contact with the public.
When choosing a subject line for your emails, make sure to think of an attention-grabbing phrase or word that adds a punch to your introduction.
Something interesting and succinct can decide whether a person opens or deletes your email.
Not only does brevity of words succeed in conveying the most but also make the message clear and easy to understand.
We are a US email service provider who can make your candidacy as potent as it can be. From making a political email list to creating encrypted email addresses, we can do all this and much more to keep your game up and running.
Interested parties may contact us here for more details.